The 109 Best SEO Tools That Are Totally Free

The 109 Best SEO Tools That Are Totally Free

June 22, 2020 | 15 min read

The 109 Best SEO Tools That Are Totally Free

Do you want to get better SEO results at the lowest possible cost? Here are 109 best free SEO tools to help you do your job better. Search engine optimization (SEO) is more important today than ever before. New trends such as the rise of voice search, the machine learning revolution mean that if you want to stand out today, you need to improve your SEO game. One way to use it is to use SEO tools.

What are SEO tools?

SEO tools provide data and alerts about the overall health and success of your site. They help highlight areas of opportunity and identify vulnerabilities or issues that may hinder the acquisition of ratings and visibility in the SERP. Just as each tool has a role to play, the same goes for SEO.

SEO tools can help you:

  1. Analytics
  2. Search for keywords
  3. Links
  4. Local SEO
  5. Mobile SEO
  6. SEO page
  7. Research
  8. Rank checking
  9. Site speed
  10. WordPress SEO

SEO tools are incredibly useful, but you need to understand how to use them to get the most out of them. There are even quite a number of toolkits that can help you in more areas than we can provide in the comprehensiveness of our mentioned activities.

What are the best free SEO tools?

If you want to start with SEO or want better results at a low and low cost of $ 0, here are 109 best free SEO tools to use.

Free SEO analysis tool

1. Google Analytics

Google Analytics is an invaluable and almost indispensable resource for any digital marketer who is serious about SEO. It provides very useful data about sites, such as site traffic, traffic sources, and site demographics.

With the vast knowledge of Google Analytics, digital marketers can change their content strategy and see what works and what doesn't. Google Analytics is one of the best free SEO tools to use for every digital marketer.

2. Data studio

Google Data Studio lets you combine data from a variety of sources, such as the Google Search Console and Google Analytics, to create a shared view.

3. Keyword hero

Missing keyword data? Leave it to the keyword Hero, who uses advanced math and machine learning to fill in the blanks. The service is free for more than 2,000 sessions per month.

3. Mozcast

Mozcast tracks major and minor changes to Google's search algorithm. Because Google makes hundreds of changes every year, connecting to the latest developments helps ensure that you're doing everything you can to get the best SERP.

4. Penguin tool

Panguin tool smooths out search traffic with some changes to Google's search algorithm. If you see a drop that matches an update, you may have found the culprit and can start fixing it! Free indexing and indexing tool

5. Re Direct Path

The redirect path will communicate the Chrome extension HTTP status codes 301, 302, 404, and 500. In addition, client-side redirects, such as descriptive redirect and JavaScript, will be highlighted to ensure that any redirect issues are detected quickly. HTTP headers, such as server types and cache headers, as well as server IP addresses, can also be viewed with the click of a button. In addition, all of this information can be copied to your portfolio to make it easier to share or link the technical audit document.

6. Beam Us Up

This tool allows you to see the ways in which your site has failed to achieve best SEO practices so that you can take corrective action. You can filter the data by type of error and export the result to Excel, CSV and Google Drive.

7. Link Redirect Trace

Use this Chrome plug-in to make sure your links point to all people and crawlers when they no longer exist.

8. Quickly click website audit

Quick Click Site Audit is an extension of this bookmarking style that links to many of the SEO tools used online today. Clicking on the link takes the URL of the current page and feeds it to the selected tool, so you don't need to copy and paste the link into all tools. This saves a few seconds dozens of times a day.

9. Screaming frog

Search your site for SEO mistakes. Learn more with HTTP header errors, JavaScript rendering hiccups, additional HTML, crawl errors, duplicate content, and screaming frogs.

10. Screaming Frog Log File Analyzer

Upload your log file by shouting the Frog Log File Analyzer, confirm to the crawler which URLs have been crawled, and explore the crawler's data.

11. SEOlyzer

Another SEO journal analysis tool that provides real-time data and page rankings.

12. Xenu

One of Zenu's original free SEO tools is a crawler that provides basic site audits, searches for broken links and other common suspects.

13. Where goes?

Track where and where the short link to the redirect URL is?

14. Check my link

Check My Links is a handy Chrome extension that will crawl your site and identify the link status code for each page, along with the broken link. Each status code has a color code with 200 status codes that return in dark green, 300 status codes in light green, and 400 status codes return in red. Once identified, you can copy all bad links to the clipboard with one click.

15. Robots.txt Generator

In a moment, create the correct robots.txt file so that the search engine knows how to crawl your site. Advanced users can customize their files using the Robots.txt generator.

16. Headmaster SEO

Most URLs check HTTP header fields with status codes, redirected status, response time, response headers, and director SEO.

Get real-time results, explore your findings, and export your work to CSV.

17. Keep alive SEO Validations

Check the URLs one at a time to make sure their servers support frequent connections, which makes your site load faster, the HTTP version of which your server is running, and whether this tool has any external access to your URLs. There are connections.

18. Hreflang tag generator

Create a Hreflang tag so Google knows which languages specific pages are on your site so that Google can search those pages in that language.

19. XML sitemaps

Create a Sitemap of up to 500 pages without registration. Download the Sitemap as an XML file or receive it via email.


BROWSEO lets you see what your site looks like on a search engine. It basically removes your webpage from any style and shows the basic structure. If Google's crawlers have difficulty accessing important content on your site, it can help you find out. The neat feature of this free SEO tool is the SERP preview. This shows how your site appears in search results. You can see if your title and meta description have been properly optimized, and make the necessary changes.

21. SFAIK Screaming Frog Analyzer

Robust Chilla Frog crawl data view using Google Data Studio.

Free keyword research tool

22. Answer the  public

Answering Public is a handy tool that provides content marketers with valuable data on the questions people ask online. Once you've entered a keyword, it receives popular queries based on that keyword and generates a cool graph with queries and phrases that search for that keyword. This data provides content creators with information about potential customers' concerns and preferences and allows them to create highly targeted content that meets those needs. This is a great research tool that can help you create better content that people will enjoy and most likely share.

23. Keyword Explorer

This keyword research tool will give you 1000 keyword suggestions, keyword difficulty score, click through rate and SERP analysis. You get 10 free search queries a month.

24. Keyword Planner

Google Keyword Planner is designed for ad campaigns, but you can use it to research your keywords by looking at your keyword performance in your ads.

25. Keyword Shitter

Yes. You read it correctly. Get keyword volume, cost-per-clicks, and competition data with this well-named keyword tool.

26. Keywords Everywhere

Keywords everywhere should use keyword research tools due to a huge list of sites that provide free search volume, cost-per-click and competition data:

  1. Google search
  2. Google Trends
  3. Ebay
  4. Answer the Public
  5. Google Keyword Planner
  6. Bing
  7. Etsy
  8. Soovle
  9. Google Search Console
  10. Youtube
  11. Ubersuggest
  12. Majestic
  13. Google Analytics
  14. Amazon
  15. Keyword shitter
  16. Moz Open Site Explorer

It is available for Chrome and Firefox browsers.


This tool allows you to keep your Google Docs in WordPress while maintaining formatting without the need for additional code.

28. Also Asked

Find out what questions people ask about specific keywords so that you can also write content that answers these questions. Search in countries and different languages.

29. Google Trends

See interest in an hour early in 2004 with Google Trends. Sort by categories, country, and search type. See related topics, popularity by region, latest searched phrases, and comparison with other words.


Another great tool to search for keyword ideas is Keyworddit, a free keyword source tool from Subdrits on Reddit and provides context - a list of strings where a particular keyword has been used. Keywordword is very easy to use and provides valuable information on the interests of a specific audience.

31. Keyword Surfer

This Chrome extension shows you volume search directly in Google search results. You can also check the word count and keyword count for high ranked pages.

32. Canalrank

As the name suggests, Canalrank helps you see if you can rank on the first page of a search engine for a particular keyword. Unlike other tools that only provide data on keyword competition, Canalrank lets you see your probability of ranking for a search term and uses artificial intelligence to suggest you better target keywords.

Canalrank provides great competitive analytics data and actionable steps to get your site ranked higher with SEO.

33. Seed keyword

Create a question or topic you want to research, send it to your contacts, and ask them to determine which keywords they search, which seed keywords you want to use.

34. Exploding Topics

Similar to Google Trends, explosive topics will help uncover topics that are usually popularly searched before they are discovered!

35. Ubersuggest

Ubersuggest is a simple keyword research tool that scraps data from Google's Keyword Planner to get keyword ideas based on the keywords you've provided. The tool also displays useful data for each keyword including search volume, cost-per-click, and competition levels. An excellent feature of Ubersuggest is that you can filter keywords that you don't care about from search results. With the recently updated version - Ubersuggest 3.0, you can now enter URLs and get domain metrics.


Get also relevant keywords for any search with Keys4Up.

37. WordTracker Scout

WordTracker Scout will help you find the people they are looking for when they are ready to shop.

38. KWFinder

With KWFinder, you can search for long-tail keywords. Those keywords are more specific and less used which leads to higher results due to their accuracy.

Free link tools

39. Disclaimer tool

Use Google's Disavow tool to free yourself from toxic backlinks.

40. Link Explorer

See the backlink profile and domain authorization for any URL using Link Explorer.

41. Link Miner

Find out if the given URL contains any broken links and search for metrics for links that include search data and social networks with link minor extensions.

42. Detailed

Find out which links, by category, are driving the most traffic and rankings with my description.

43. Backlink checker

Use this Backlink Checker to search all link data about a specific URL. See the number of referral domains, number of backlinks, domain and URL ratings, Ahrefs ranking, which is the domain site in the Ahrefs list of the most powerful sites.

44. The Anchor Text suggestion Tool By Linkio

Find the best anchor text to use for any URL with this text suggestion tool.

45. Sendpulse

SendPulse allows users to configure email threads, notifications and SMS messages based on actions, variables or events.

46. Magic PR

Get a press release on SEO best practices with Magic PR.

47. Scraper

This Chrome extension allows you to extract data from any URL and export information to a spreadsheet.

48. Help a Reporter (HARO)

Reporter Assistance is a resource for journalists and

49. Streak

Convert your Gmail inbox into a customer relationship management (CRM) software with this free extension.

Local SEO

50. Google My Business

Connect with customers on Google Search and Google Maps with a free Google My Business profile.

51. Whitespark Google Review Link Generator

Use this tool to find your Google Review list and create a short link for your page.

52. Local search results checker

Perform local searches with Google search or Google Maps with local search results checker.

53. Moz Local Local Check Business Listing

Ensure that your company details appear correctly in various directories with Moz's Local Business Checker.

54. Whitespark Local Citation Finder

Track your citations, discover new opportunities, and get the quotes your competitors have with this local quote finder.

55. Review the handout generator

Print instructions on how to leave a Google review via desktop or mobile device for your business with Whitespark's Review Handout Generator.

56. Review Checker 

This Chrome extension lets you know if the product you are about to purchase comes from a reputable seller, and if not, offers an alternative.

57. Mobile SERP test

Watch the local SERPS on various mobile devices with Mobile SERP Test from Mobile Moxie.

Mobile seo

58. Mobile-First Index Checker

Learn how your website stacks up against SEO best practices depending on whether it's the desktop or mobile version with Mobile-First Index Checker.

59. Mobile friendly Test

Test your website's mobile friendly with the Google Mobile Compatibility Test Tool.

60. GTMetrix

Find out how fast your website is loading with GTMetrix, find out what is preventing it from loading as quickly as possible, and see what steps you need to take to improve your download speed.

61. Cloudflare

Free Content Delivery Network (CDN), which is a network of servers that make your content download faster by using a server that is closer to the person doing the upload.

Multiple tools are free

62. SEMrush

SEMrush is an excellent search engine optimization (SEO) tool for keyword research that, among other things, makes it easy to find out which keywords any web page is ranked for. It provides detailed information about these keywords including their position in the SERPs, the URLs they direct traffic to, and the traffic trends over the past 12 months. With this feature-packed tool, you can easily find out which keywords your competitors are ranking for and craft great content around those terms and phrases. SEMrush also offers more features and unlimited access with various paid plans.

Although it's not cheap, you can start with a 14-day free trial if you want to test out the premium features.

63. Chrome DevTools

Edit pages in real time with the built-in tools directly in Google Chrome DevTools. Diagnose problems when encountered.

64. Miner Marketing

Get SERP data, rankings, tool reports, and competitive analysis, all in the form of convenient reports with Marketing Miner.

65. MozBar

MozBar is a free SEO toolbar that works with the Chrome browser. It provides easy access to advanced metrics on web pages and SERPs. With MozBar, you can easily access Page and Domain Authority scores for any page or site. The page analysis feature allows you to explore elements on any page (for example, markup, page title, global attributes, and link metrics). You can find keywords on the page you're viewing, tag and tag links, and compare link metrics for different sites in the SERPs. If you need to do detailed SEO research on the go, MozBar is one of the best options to consider.

You can unlock more advanced features like Page Optimization and Keyword Difficulty with a MozPro subscription.

66. SEO Minion

Perform an on-page SEO analysis, check broken links, get a SERP preview, and more with this Chrome extension.

67. SEOquake

Review your SEO metrics and do an SEO audit with this Chrome extension.

68. Sheets for marketers

Learn how to automate tasks in Google Sheets and discover the best automation templates and tools via this curated list.

69. Sheet Consolidator

Create workbooks using CSV export with table of contents and possible hyperlinks using this simple Excel Sheet Consolidator tool.

70. Google Search Console

Last but not least, this list wouldn't be complete without mentioning Google Search Console.

Truth aside, the data comes from Google, the Google Search Console is rich with insights into:

  1. Keyword and URL performance.
  2. Indexing issues.
  3. Ease of use on a mobile phone.
  4. Status map location.
  5. And much more!

71. Small SEO tools

A suite of tools to facilitate content creation, including plagiarism checker, article rewriting, grammar checking, word counter, spell checker, reformatting tool, and more.

72. Varvy

Check that the URL complies with Google's guidelines.

73. Ahref SEO Toolbar

SEO metrics and SERP information from Ahrefs free Chrome or Firefox extensions.

74. Bing webmaster tools

View keyword reports, keyword searches, search dates, and more. Unlike Google Analytics, Bing's webmaster tools focus only on natural search. A must have for anyone looking to join Bingo.

75. Woorank

Woorank is a useful site analyst that provides useful insights that can help improve your site's SEO. This creates an SEO score for your site and an accessible "marketing checklist" that outlines the steps you need to take to eliminate any SEO problems on your site. Another great feature of this free tool is the social sharing part. This section provides social networking data, such as the number of likes, shares, comments, backlinks, and bookmarks on popular social networks. Woorank is also a great mobile section where you can get information about how your pages are displayed on mobile devices and how fast they load.

76. SEOBility

A set of SEO tools, including a site checker, SERP tracker, backlink tracker and more with SEO capabilities.

77. Lipperhey

Lipperhey will provide free analysis of your site, keyword tips, SEO analysis and a backlink checker.

78. Dareboost

This tool will provide an overview of your SEO techniques, content and site popularity. You can also find out which keywords to add to your pages.

79. Siteliner

Look for duplicate content, invalid links, and page authorization, and get detailed reports on key site information using XML Sitemaps and Sitemaps.

On SEO page

80. Counting Characters Google SERP Tool

Although character counting has been a long-term approach to evaluating meta descriptions and title tag lengths, the truth is that Google articles do not list titles and descriptions. Pixels are used instead. The Count Characters tool will provide both characters and pixels to ensure that descriptive tags that are not broken by an ellipse are marked with.

81. Natural language API Demo

Use machine learning to determine what text looks like with this natural language API demo. Use this data to improve the design of your product or website.

82. Rich Results Tests

Testing rich results will show if your site can support rich results, i.e. when Google results include text elements such as images.

83. Structured data testing tools

The Structured Data Verification Tool will help validate the structured data of any webpage using real data or by copying and pasting code.

84. Google Tag Manager

Google Tag Manager lets you manage your site's tags without modifying any code!

85. View Rendered  source 

Learn how your browser displays pages with this Chrome extension, including changes made by JavaScript. The difference between the original and the submitted version is shown in rows.

86. SERPSim

Know what your SERP snippet will look like with SERPSim.

87. Merkel’s Schema Generator

The Merkel Schema  Generator will help generate JSON-LD labels for articles, navigation keys, events, FAQ pages, and implementation methods.

88. Animalz Revive

Find out which of your pages need to be updated or updated with Animalz Revive. You can see the traffic on your pages, including the percentage of page traffic lost due to the maximum.

89. Copyscape Free Comparison Tool

The Copyscape Free comparison tool will help you check what percentage of text is split between two different pages to get rid of plagiarism.


90. BuzzSumo

Use BuzzSumo's free features to find out which content works best for a particular keyword and which is relevant to a particular topic.

91. Hunter

Hunter will help you find all the important email addresses associated with a particular domain.

92. SimilarWeb

Analyze your competitors with a similar site that shows traffic to a specific domain, top page, engagement, marketing channel, and more.

93. Wappalyzer

Wappalyzer will help you find out if a particular site uses CMS, CRM, e-commerce platforms, ad networks, marketing tools or analytics.

94. WayBack machine

With Wayback Machine, you can always see a site, pages that are no longer on the web.

95. Bulk domain availability checker

The Volume Domain Availability Checker will review domain registration and masquerading and domain registration as needed.

96. SEO Explorer

SEO Explorer is a free tool for searching for keywords and links.

Free tool to check ranking

97. Ahref’s SERP Checker

View the top 10 domains for any keyword in 171 countries and get an effective analysis from the Ahref SERP Checker.


Dedicated SERP tracking tool. SERPROBOT marked accordingly.

Set up automatic alerts, choose how often to scan SERPs, and get a visual representation of changes.

99. Taptimize

With Taptimize, track the SERP of up to 10 keywords and get practical SEO tips.

100. Google Bulk Rank Checker

Together, check your site's SERP for different keywords using Google's bulk ranking checker.

101. Lsi Graph

Find related keywords using the LSI chart. See trends, traffic, CPCs, and competition, and get low search results.

Free site speed tools

102. Mobile Friendly Test

Google's search algorithm places great emphasis on site-friendliness for mobile devices. To this end, Google's mobile compatibility testing tool is designed to help determine if your site is properly optimized for smartphones and tablets. Just enter the URL of your site, and it will tell you clearly if your site is mobile-friendly. The tool also provides suggestions on how to improve your site's mobile compatibility. The page load information feature lets you know if Google can use all the resources on a given page properly.

103. Lighthouse

This is Google's open source site speed tool. Lighthouse provides performance auditing, access, web applications, SEO and more.

104. Page speed Insights

Learn how fast your site's page loads and how you can improve it with Google Page Speed Insights.


Track site load speed daily with You can also track the speed of a competitor's site and perform an on-demand audit.

106. Webpage Test

WebPage Test performs site speed tests from different sites with different browsers.

WordPress SEO tool

WordPress is a powerful SEO-friendly CMS platform with many plugin options available for SEO optimization.

107. RankMath

A new SEO suite for WordPress, RankMath has 15 modules and offers SEO tips with 30 different types of optimization.

108. Yoast SEO

With regular updates and new tools, Yoast SEO is the most common SEO suite for WordPress.

109. Ahrefs WordPress SEO plugin

Ahrefs WordPress SEO plugin will provide you with content audits, backlink checks and tools to monitor and increase natural traffic. The following is a list of additional Google Analytics plug-ins, Twitter plug-ins, and plug-ins to improve your site's speed.

Hit the highway of SEO today and beyond

Getting started with SEO has never been easier. There are many free SEO tools, such as the tools available to SEO beginners and digital marketers on a limited budget. These devices provide many great features and, when used properly, can produce remarkable results.

So, find the right SEO Tool for you and get the most out of it.