What Are Breadcrumbs & Why Do They Matter for SEO?

What Are Breadcrumbs & Why Do They Matter for SEO?

December 1, 2020 | 6 min read

What Are Breadcrumbs & Why Do They Matter for SEO?

Breadcrumbs are elements of a site's navigation that are used to create a better user experience and improve the crawl. 

Learn how breadcrumbs affect your SEO.

When it comes to SEO, you have to deal with it a lot.

Keywords, links, and deeper content affect your ability to rank high in search engines.

It's like competing in the fast food industry today - tacos or burgers?

But what about breadcrumbs?

No, we're not talking about delicious chicken parmesan bread.

Breadcrumbs are a navigation feature for your site and can have a significant impact on the SEO and user experience.

There are still a large number of sites that do not introduce breadcrumbs - this is a fatal mistake that are effecting on SEO badly.

 Here's how you need to know what navigation paths are, how they affect SEO, and how to avoid common mistakes.

What is Breadcrumb SEO?

Buns are site links that allow users to track where they are on the site and how far they are from the home page.

You'll usually find it at the top of the site or just below the navigation bar.

Like internal links, it helps keep users on the site and helps them find the information they're looking for.

The following is an example of a navigation path from the DHL website:

It really shows which categories I clicked to get the page I saw.

The breadcrumb allows you to easily return to the previous page if necessary.

Breadcrumbs is a useful UX feature that makes it easier to navigate a site, but does much more.

Recent changes by Google have made these clever breadcrumbs even more important - because they can now have a direct impact on SEO.

Like this one.

Google now shows breadcrumbs in search results and uses navigation to categorize information in search results.

The Google Search Console is a review of structured data if it is misleading.

This applies to the following:

Breadcrumbs help users navigate your site and Google rank and navigation on your site.

This makes breadcrumb a major SEO problem.

3 Common Types of Breadcrumbs

Not all breadcrumbs are created equal!

There are three main types of breadcrumbs, and each has its own purpose.

Before you add them to your site, find out which types of bread crumbs are best for your site.

Hierarchy-based breadcrumbs (also known as location-based breadcrumbs)

The most popular type of funnel that tells users where they are in the site structure and how to return to the home page.

Attribute-Based Breadcrumbs

It is commonly used on e-commerce sites to show which features a user has clicked on.

For example: Home> Shoes> Hiking> Women

History-based breadcrumbs

Show users other pages on your site that are similar to their browser history.

For example, if you are looking for SEO news and reading three different articles, the navigation gestures might look like this: Home> SEO Article 1> SEO Article 2> Current page

3 Benefits of Using Breadcrumb SEO

It all sounds great, you think.

But what exactly will breadcrumbs do?

Bread crumbs improve the user experience

Breadcrumbs make it easier for users to navigate the site and encourage users to browse other sections of the site.

For example, say you want to know more about Nestlé.

You go to their site and come to the Nestle history page.

Using their breadcrumbs, you can easily view about us, history or even their website.

This is an easy way to help users easily find what they are looking for, and hopefully it will draw them deeper into your site.

Improve your site's ranking

Breadcrumbs are useful for the user experience, but they are also useful for Google.

According to Google, they use breadcrumbs to categorize and reference content.

In 2018, Google added navigation paths to its results pages, making them more relevant than ever.

BreadCrumbs are especially useful for sites with many local or national pages, such as lawyers or restaurants.

A recent case study found that the introduction of navigation funnels helped them get on the top 10 Google results.

Keep people onsite for longer time.

Bounce rate may not be a direct factor in ranking, but it can still directly help SEO.

In addition, a high buoyancy ratio may indicate UX problems - issues that can help solve breadcrumbs.

Let's say you're looking for a new book on Zappos.

You are looking for this pair, but it is not what you are looking for. Maybe snake skin is not your thing.

Using Zappos BreadCrumbs, you can easily move to a shoe category and find another pair.

This is great for Zappos, as it may not allow you to return to Google and get to another shoe site.

That's the power of humble breadcrumbs!

A case study of torture shows that adding breadcrumbs makes many other changes to one site.

Within a few months, the sessions increased dramatically.

Granted, they also added design and got rid of some other UX issues, but the breadcrumbs also played a role.

How to Implement Breadcrumbs in WordPress?

Breadcrumbs are an incredibly useful navigation feature for both users and search engines. It is very easy to add to your site.

Here are some ways to add these useful features to your site.

  1. Use Yoast SEO: If you already use Yoast, adding breadcrumbs will only take a few steps. Just follow these steps to implement navigation.
  2. WordPress Plugins: If you use WordPress, there are many plugins that can be added to breadcrumbs in a few steps. I like the NavXT breadcrumbs because it is easy to implement and produces local breadcrumbs that can be customized as needed.
  3. WooCommerce Breadcrumb Plugin: If you have an e-commerce site that uses Woocommerce, consider using the BreadCrumb plugin, which allows you to modify the built-in WooCommerce navigation gestures.

Finally, your site builder or WordPress theme may have a built-in navigation path feature.

For example, some WordPress plug-ins have breadcrumb option, including Ocean WP.

To add navigation paths to Wix or Squarespace, you'll need to add encoding manually.

The 4 Most Common Mistakes When Using Breadcrumb.

Implementing breadcrumb is a fairly simple way to improve a site's SEO and provide a better user experience.

However, there are cases where the use of breadcrumbs can do more harm than good.

Here are some breadcrumbs mistakes that should be avoided.

Not too big or too small – aim for the just right

Breadcrumbs should be easily visible but inconspicuous.

A slightly smaller font is appropriate, but text that is too small will be difficult for mobile devices to view and click.

Place it at the top of the page, below the character's avatar, or just above the H1 header to make it easy to find.

Do not copy the navigation bar

If the breadcrumbs are already repeated only in your navigation bar, they may not have any additional destinations.

If that doesn't help, add more coding.

Do not launch the navigation bar in favor of breadcrumb.

If you don't want to back up your navigation, you don't want to rely solely on navigation paths.

This serves as an option, not an option, for other navigation functions.

Use the right type of breadcrumbs

Site navigation is the most common way, but it may not be the best solution for your site.

If your site doesn't use a nested structure, don't use the site's navigation path, as most pages fall into certain categories.

In this case, history-based breadcrumbs may be more useful.

Bread crumbs are an easy way to navigate your site

Treat the breadcrumbs like butter for baking.

Body of Miss Peggy. Animal sauce in burger N 'Out.

you understand the point.

Breadcrumbs are simple changes that can help your site stand out on the search results page.

While this will not guarantee a big boost in the SERP, it is beneficial for both users and search engines.

As an added bonus, breadcrumbs are easy to implement with plugins like Yoast.

With just a few clicks, you can make your site more targeted and possibly achieve a higher ranking in the SERP.